About Us
Noorayn Integrative Optometry
Noorayn Integrative Optometry was founded with a clear purpose: to transform how eye care is understood, experienced, and delivered. Unlike conventional models that treat the eyes in isolation, we believe vision health is intricately connected to the body, mind, emotions, and environment. Eye conditions often reflect more than just physical strain—they may signal nutritional deficiencies, emotional stress, digital overload, or systemic imbalances.
At Noorayn, we offer full-scope optometric services including comprehensive eye exams, diagnostic evaluations, spectacle prescriptions, and referrals when needed. But what truly sets us apart is our commitment to holistic, continued care. We go beyond the prescription—supporting recovery, lifestyle improvements, and lasting wellness through personalized guidance in nutrition, screen ergonomics, stress regulation, and emotional well-being.
We are also a research-driven centre, grounded in evidence-based practices. Every protocol and intervention we offer is shaped by ongoing clinical research, real-world case studies, and scientific integrity. Our methods evolve with new insights—ensuring that our patients receive the most current, informed, and effective care possible.
Founded by Dr. Shajer Memon—an Optometrist, researcher, educator, and pioneer in integrative vision care—Noorayn is a space where science meets soul, and where healing becomes both precise and personal.
What is Integrative Optometry?
Integrative Optometry is a holistic, whole-person approach to eye care. It recognizes that vision reflects overall health—shaped by how we eat, sleep, work, move, and feel.
This model:
Addresses root causes behind eye strain, fatigue, or recurring visual problems
Combines evidence-based optometry with personalized lifestyle and wellness strategies
Encourages patient education and empowerment
Supports emotional and psychosomatic aspects of healing
Evolves through ongoing clinical research and field studies
At Noorayn, every consultation becomes a conversation—where patients are heard, their patterns understood, and their care co-created. Our goal isn’t just to correct vision, but to restore clarity—in both sight and life.
What Makes Us Different
In a fast-paced world of quick fixes and standardized care, we slow down and listen. Every eye tells a story. Every patient has a journey. At Noorayn, we recognize the uniqueness of each individual—and offer them the space and support to heal with intention.
We provide:
Personalized Eye Care Routines
Diet & Lifestyle Guidance
Screen Ergonomics & Digital Wellness
Stress & Sleep Management Tools
Mind-Body Support & Psychosomatic Insight
This process is not always smooth—resistance, confusion, and emotional blocks can arise—but we hold space with compassion, clarity, and consistency. We rely on sincerity, science, and soul. That’s what true integrative eye care looks like.
At Noorayn, we’re not just treating eyes—we’re helping people see clearly, inside and out.
Meet the Founder
Dr. Shajer Memon
At its heart is Dr. Shajer Memon, a visionary Optometrist whose approach blends clinical excellence with holistic healing. With years of experience spanning clinical care, research, and education, Dr. Shajer brings together the precision of science and the sensitivity of soul. She is a gold medallist and PhD holder in Optometry, with further credentials in Clinical Optometry, Complementary Medicine, Psychology, Diet & Nutrition, and Physical Fitness. She is a healer, educator, innovator, and lifelong learner who believes that caring for the eyes is a sacred act.
Her work bridges evidence-based Optometry with holistic vision care—offering both precision and presence in every consultation.
Dr. Memon has innovated the Marathi LogMAR chart, enabling accurate vision assessments in regional populations, and the Digital Eye Strain Scoring Index, a valuable tool in managing screen-related visual fatigue. These contributions reflect her commitment to real-world solutions for modern vision problems.
Having treated over 10,000 patients, mentored numerous research projects, and spoken at national and international platforms, Dr. Memon is also a published author and a beloved teacher of future optometrists. Her role as a life coach and her spiritual approach to healing make her care deeply transformative—often extending beyond the clinical realm.
She believes that true healing restores not just vision, but clarity, confidence, and wholeness.
Patients
Treated
Vision Statement
To be a compassionate service provider in eye health, and empower patients by combining the best of conventional and integrative therapies to enhance eye health and overall well-being through personalised care.
Mission Statement
At NIO we are dedicated to providing comprehensive eye care that addresses the whole person. Through a blend of traditional optometry and evidence-based alternative therapies, we aim to improve vision health, promote wellness, and support our patients in achieving optimal eye and overall health.
Our mission
01 Deliver Excellence in Eye Care: Provide top-tier, patient-centred optometric services using state-of-the-art technology and advanced clinical practices.
02 Integrate Holistic Approaches: Incorporate integrative therapies for mind, body and soul, and lifestyle modifications to enhance traditional treatments and support overall health.
03 Conduct Innovative Research: Engage in clinical research to explore and validate treatment options and therapies, ensuring our practices are backed by scientific evidence.
Core Values
The NIO is committed to advancing eye health through a holistic, patient-centred approach. By combining optometry with integrative therapies and, conducting innovative research, the centre aims to set a new standard in comprehensive eye care.